Everything You Need to Know About On Hold Messages for Manufacturing Companies

If you're in the manufacturing industry and haven’t yet tapped into the power of professional on hold message, it's time to take a closer look.

You might be surprised at what those few minutes on hold can do for your brand, your customers, and your bottom line.

Why On Hold Messages Matter in Manufacturing Companies

Manufacturing businesses are often bustling with activity behind the scenes, coordinating logistics, managing supply chains, communicating with vendors, and servicing customers.

Naturally, phone calls come in frequently, and hold times can happen.

Whether it’s a supplier asking about a delivery schedule, or a customer requesting a quote, every call is a potential opportunity, or a potential risk.

Here’s the reality: silence on hold feels like being ignored, and generic music does nothing to boost trust.

A well-crafted on hold message tailored specifically for manufacturing companies keeps callers informed, entertained, and confident in your professionalism.

Professional messages can:

• • Reduce hang-ups and improve retention during wait times.
• • Reassure customers they’ve reached a reliable and responsive company.
• • Provide useful info like business hours, website details, shipping updates, and more.

Brand perception is key in this industry.

A custom on hold message reinforces your brand voice, reminds callers of your services, and makes the wait time feel shorter.

It’s a mini marketing campaign, delivered straight into your customer’s ear.

Marketing Potential of On Hold Messaging

Think of your on hold message as prime real estate, the caller’s attention is already on you.

Use it to highlight new product lines, promote limited-time deals, or share updates about your capabilities or certifications.

For example, if you're expanding to a new facility or offering new CNC machining services, this is the perfect place to mention it.

It’s direct, non-intrusive marketing that reaches customers when they’re already engaged with your business.

Popular Questions About On Hold Messages

How long should an on hold message be?

Ideally, your on hold messaging should run between 3 to 6 minutes in total, broken into 20-30 second segments to keep things fresh and dynamic.

How often should I change my on hold messages?

We recommend updating your on hold message quarterly or whenever there’s a significant change, new services, holiday hours, or major announcements.

Should I play more than one on hold telephone music song?

Absolutely. Variety keeps the experience engaging and prevents the dreaded loop fatigue.

Should I consider getting an on hold subscription?

Yes! A subscription ensures your messaging stays current and professional without you needing to lift a finger. It’s a smart investment in your customer experience.

Examples of Effective On Hold Messages for Manufacturing Companies

Example 1:

“Thank you for calling [Company Name], your trusted partner in precision manufacturing. Our team is assisting other clients at the moment, but your call is important to us. Did you know we now offer 24-hour production capabilities? Learn more at [website URL]. We’ll be right with you.”

Example 2:

“You’ve reached [Company Name], where innovation meets quality. While we connect you, here’s a quick reminder that our facility will be closed for maintenance from August 29th through September 2nd. For FAQs and online ordering, visit [website URL] anytime.”

What to Include in Your On Hold Messages

When crafting your message, be sure to include elements that are directly relevant to your callers and your business goals.

Here’s what manufacturing companies should focus on:

• • Location and Hours – Especially important for companies with multiple plants or service areas.
• • Services Offered or Promotions – Highlight what sets you apart, whether it’s custom fabrication or eco-friendly materials.
• • FAQs – Address common questions about lead times, payment methods, or policies.
• • Seasonal Updates – Let customers know about closures, production delays, or new seasonal offerings.
• • Call-to-Actions – Encourage people to visit your website, request a quote, or follow you on LinkedIn.

Best Music For Hold Genres for Manufacturing Companies

For manufacturing companies, the best on hold telephone music choices tend to be Pop, Rock, Popular Songs, and even a touch of Country.

These genres strike the right balance between being energetic and approachable, without overpowering the message.

They keep the caller engaged and reinforce a trustworthy, down-to-earth brand image.

It’s best to avoid anything overly jazzy, quirky, or emotionally intense, as those styles can feel out of place or distracting during a professional call.

And most importantly, always use licensed royalty-free hold music.

It not only keeps your business legally protected but also guarantees a polished, high-quality sound that represents your brand well.

You can find all these on hold telephone music genres and more right on our website, ready to pair with your custom on hold message.

Why a Human Voice Over is Essential

AI voices have come a long way, but they still sound... like robots.

And if you're trying to build trust with clients in a technical, high-stakes industry like manufacturing, robotics doesn’t cut it.

A real human voice overs delivers warmth, clarity, and professionalism. It makes your company feel approachable and credible.

Get a Custom On Hold Message for Your Business

At Amazing Voice, we specialize in crafting on hold messages that truly reflect your brand and speak directly to your audience.

With access to experienced voice actors in multiple languages and regional accents, plus a library of licensed royalty-free hold music, we help manufacturing companies create an experience that’s as solid and dependable as their products.

Ready to make your first impression count, even on hold?

Let’s create something amazing together.

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