How to Choose the Right On Hold Messages for Your Industry
Your on hold message should be as intentional and strategic as the rest of your customer experience.
And here’s the kicker: not all on hold messages are created equal.
Just like your branding, office decor, or website design, your industry determines the tone, content, and goals of your on hold message.
A retail store with sales announcements will sound very different from a non-profit organization focusing on donor gratitude.
A dental clinic's calming tone might contrast with a bank’s emphasis on security and trust.
Below, we break down tailored on hold message examples for different industries, so you can craft a message that not only keeps callers on the line but builds trust, reinforces your brand, and gently nudges them toward action.
Dentist Office – Friendly, Reassuring, Educational
Why: Patients are often anxious when calling dental offices, so your message should create a calm, friendly environment while reinforcing your professionalism and care.
Use the opportunity to share services and ease concerns.
On hold telephone music choice: A soft easy listening melody with light, airy tones.
On hold message script example:
"Thank you for calling [Your Dental Office Name], where your smile is our top priority. We’re currently assisting other patients or away from the phone, but your call is very important to us. Please stay on the line and we’ll be with you shortly."
"Did you know we offer same-day emergency appointments and flexible financing options? Ask our team for details when we return to the line."
"Whether you’re here for a routine cleaning, cosmetic treatment, or advanced dental care, we’re committed to providing a comfortable and personalized experience."
"Be sure to follow us on Instagram and Facebook for dental tips, special promotions, and behind-the-scenes updates from our team!"
Banking – Secure, Trustworthy, Professional
Why: Banks handle sensitive financial information, so the message must communicate trust, security, and convenience. Reassure customers while offering practical tips about fraud protection and digital tools.
On hold telephone music choice: A smooth Latin track with a welcoming but polished vibe.
On hold message script example:
"Thank you for calling [Your Bank Name], your trusted partner in financial success. All of our representatives are currently assisting other clients. Your call is important to us—please remain on the line."
"Protecting your personal and financial information is our top priority. Remember: we’ll never ask for your PIN, passwords, or account numbers over the phone."
"Did you know you can check balances, transfer funds, and pay bills using our mobile banking app? Ask us how when we return to the line."
"From personal savings to business lending, [Your Bank Name] is here to help you achieve more."
Education – Warm, Supportive, Informative
Why: Whether it's parents, students, or potential enrollees calling, educational institutions should reflect warmth, clarity, and helpfulness. On hold time is perfect for sharing important dates, programs, and contact options.
On hold telephone music choice: Upbeat country yet gentle acoustic guitar with subtle folk elements.
On hold message script example:
"Thank you for calling [Your School or Institution Name]. We’re proud to serve our students, parents, and community with dedication and care. Someone will be with you shortly."
"Enrollment for the upcoming semester is now open! Visit our website to learn more about our academic programs, extracurriculars, and scholarship opportunities."
"Interested in touring our campus or meeting with an admissions counselor? We’re happy to schedule a visit."
"At [Your Institution Name], we believe education is the foundation of a brighter future. Thank you for your patience—we’ll be right with you."
Listen to Our On Hold Telephone Music
Healthcare – Calm, Compassionate, Reassuring
Why: Callers may be sick, worried, or confused, so a calm and caring tone is essential. It helps reduce anxiety and reinforces that the patient’s well-being is your top priority.
On hold telephone music choice: Chillout pads with gentle harp or chime accents.
On hold message script example:
"Thank you for calling [Your Clinic or Practice Name]. We’re currently assisting other patients but your call is important to us. Please stay on the line."
"If you are experiencing a medical emergency, please hang up and dial 911."
"We offer convenient online appointment scheduling, prescription refills, and telehealth consultations. Ask us how when we return to the line."
"At [Your Clinic Name], your health and well-being come first. Thank you for holding."
Insurance – Clear, Confident, Helpful
Why: Insurance customers want clarity and quick help with policies, claims, and coverage. Your on hold message should instill confidence, reduce confusion, and highlight how accessible and supportive your agents are.
On hold telephone music choice: Smooth jazz piano with a relaxed yet professional groove.
On hold message script example:
"Thank you for calling [Your Insurance Company Name]. All representatives are currently assisting other clients, but your call is very important to us."
"From home and auto to health and life insurance, our goal is to help you feel secure, protected, and prepared."
"Have a question about your current policy or are you looking for a quote? Our licensed agents are here to help."
"You can also manage your policy anytime through our website or mobile app. We appreciate your patience—someone will be with you shortly."
Non-Profit – Grateful, Inspiring, Heartfelt
Why: Donors, volunteers, and supporters want to feel like they’re making a difference. Use the on hold space to express gratitude and share the impact of your mission, creating an emotional connection.
On hold telephone music choice: Classical piano and light strings building into an inspiring, emotionally resonant progression.
On hold message script example:
"Thank you for calling [Your Non-Profit Organization Name]. Every call, every question, and every contribution helps us continue our mission. Please hold and someone will assist you shortly."
"Because of supporters like you, we’ve been able to [insert key impact statement – e.g., feed 10,000 families, build 5 schools, provide clean water in 3 regions]. Thank you."
"To stay updated on our work or to get involved, visit us online or follow us on social media."
"We’re honored to have your support. We’ll be with you momentarily."
Retail – Energetic, Promotional, Upbeat
Why: Retail is fast-paced and promotion-driven. Your on hold message should reflect excitement, showcase offers, and make people eager to engage. Think fun, punchy, and action-oriented.
On hold telephone music choice: Bright pop melody with handclaps, synths, and a lively beat.
On hold message script example:
"Thanks for calling [Your Store Name], where great deals and better service are just a call away! We’re helping other customers right now, but we’ll be with you shortly."
"Don’t miss out on this week’s specials—new arrivals and limited-time discounts are in-store and online now!"
"Want exclusive access to promotions and events? Join our VIP list at [yourwebsite.com] or follow us on social media."
"We appreciate your patience and can’t wait to help you find exactly what you’re looking for."
Is your industry not mentioned here?
We serve a wide range of businesses and sectors with tailored, professional on hold voice messages.
On hold time doesn’t have to be wasted time.
In fact, it’s a unique moment where you have your caller’s full attention, no screen distractions, no inbox clutter, just a voice in their ear.
Whether your business is built on trust, inspiration, or excitement, your on hold message should reflect that tone.
Need help writing or producing professional on hold messages for your business?
Reach out, we’d love to help you create something that sounds just right.
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